/ Testdrive Your New Shoes On Your Smartphone
CC’d: LIKES AN APP CALLED ‘THE SAMPLER’ AND IT COMES WITH SOME PRETTY COOL FEATURES.
It operates on the simple premise that we like to try things out before we buy. With it, you can sample just about any shoe from their catalogue, by pointing your iPhone at your right leg. Using Augmented Reality to place the shoe you’ve chosen over your foot, it appears just as if you were wearing it – whoo hoo!. If you like what you see, you can share it on Facebook for your friend’s opinions, or purchase the shoes directly from Converse’s site.
The Sampler is a category first in footwear and was built in collaboration with Converse by R/GA with support from software developer, Tacit Knowledge.”
At CC’d: we wonder where all this crazy stuff will end.
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